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    Direct Mail Advertising

    An affordable and low-risk form of marketing, direct mail has a number of significant advantages over alternatives, such as mass media advertising. It is easy to target mailings to specific groups of new and existing customers, then effectively track the results, all at a much lower cost than that of a radio or newspaper ad.

    With help from a direct mail vendor, it's possible to put relevant information into the hands of prospective customers without worrying about stuffing, labeling, and addressing envelopes. Most vendors will also help you design your advertisement and tweak your sales copy.

    Even more importantly direct mail vendors will generally be able to furnish you with a prefabricated mailing list of targeted consumers in your area, who are likely to be interest in your company's product or service.

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